A Coffee House Concept · Mir Labs

NOIR ROAST

Roasted in the dark. Poured in the light.

A fictional coffee house — an original Mir Labs concept. Nothing here is for sale.

01 — The Farm

Grown high, picked red.

Cherry by cherry, at 1,800 metres, where the nights are cold and the beans grow slow.

Altitude
1,800 metres
Harvest
By hand, cherry by cherry
Pace
Slow — the cold insists
Ripe red coffee cherries on the branch above terraced hills at dawn

02 — The Roast

Scroll, and roast with us.

Scroll is heat
150°C

Green

Fresh from the farm — 150°C

GreenCinnamonFirst CrackFull CityMidnight

03 — The Cup

Ninety-four degrees. One slow spiral.

The bloom rises, the cup fills, the room goes quiet.

The Subscription

The roast, at your door.

Three roasts, three sizes, your rhythm. Choose — the total below is exact, and updates as you decide.

Size — per delivery

Frequency

Roasted the same week it ships, in small batches, in the dark — the way the roast chapter above shows it.

Your bag

Your bag is empty — choose a roast above and add it here.

Concept only — no orders, no payments, nothing is charged. NOIR ROAST is a fictional coffee house, built by Mir Labs to show what a coffee brand's website can feel like.

Mir Labs — Case Study

A coffee house that doesn't exist, built like one that does.

NOIR ROAST is an original Mir Labs concept — brand, world and website designed and built end to end: a roaster film for a hero, a roast you perform by scrolling, and a subscription boutique with exact, honest totals. If your product deserves a world like this, we should talk.

Imagine your product here
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